Graduate Interdisciplinary Specialization in
Quantitative Methods in Consumer Behavior

The GIS in Quantitative Methods in Consumer Behavior concerns the study of human behavior in the marketplace in making decisions and choices about available products. This study has wider implications to everyday life. For example, activities such as walking the dog, preparing meals, bringing the car to the repair shop, choosing a graduate school, are all done to adjust one’s relationship with the environment and all require choices and decisions.

The GIS gives a broad based training to students interested in this area through required courses in statistics, marketing and psychology, together with one or more electives in related areas. A weekly seminar in related topics runs most terms. The GIS increases the range of employment opportunites open to students with interests in this area by means of a university accredited program. For more information, please contact

Professor Mario Peruggia at
Professor Angela Dean at

Application form for GIS under terms

Application form for GIS under semesters

Graduate School form for GIS

Graduate School Transcript Designation form -- to be completed at end of GIS